Rural Revenue Transformation Workshop
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Join us for our inaugural Rural Revenue Transformation Workshop! This workshop is for news, information and community leaders who are located in and serve rural, low-income and geographically dispersed communities.
Dates: April 12-15, 2026
Location: Reynolds Journalism Institute, Columbia Missouri
This experience is two days of hands-on sessions and collaborative activities to workshop solutions for news and information leaders in rural communities. We know that the revenue tactics that may work for newsrooms who serve large populations often do not work for those who serve small, low-income, geographically dispersed communities without access to broadband and other civic infrastructure services. We want to help those serving these communities create transformative collaborative solutions, learn from each other and build strategies that will work for their specific needs.
RJI will provide:
- A local hotel room for April 12-15, 2026
- A limited number of flight scholarships to help those most in need attend this workshop
- Breakfast and lunch each day of the workshop, plus a welcome reception with Mizzou faculty and students
- Support following the workshop to help you implement and try at least one idea we came up with together during the workshop
Our sessions will be built from your needs and input, but topics we have already identified from those we’ve talked with are:
- Attracting and retaining talent
- Revenue building methods specific to rural communities
- Philanthropy and grant opportunities
- Communicating news and information without broadband
- Mixed methods mapping for small communities
Questions? Email Kat Duncan Director of Innovation Duncank@rjionline.org